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Orienteering will always be one of my most vivid and fond memories of my days as a Scout - dropped in the middle of nowhere with a few buddies, the essentials, a map and a compass. One of orienteering’s most important lessons was learning to differentiate between magnetic and true north, adjusting our map and compass accordingly.

“The years ahead will see consumers value trust, whether it be in a brand, person or entity above price, promise or experience. Those who can gain and keep trust, through transparency and values-based offerings, will thrive.”

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