Blog

In the last few weeks, it has seemed that every day has brought yet another piece of bad news, pushing the world deeper and deeper into crisis mode. With more and more job losses, confirmed cases of Covid-19 infection and uncertainties arising, it is difficult to see the opportunities being offered by a crisis like this.

It is undeniable that Coronavirus has violently disrupted the way we do normal life. The one unique gift it is giving us, however, is space. In the most literal sense, it is giving us physical space from each other and for many of us, from our regular offices, commutes and meeting places. More than that, it is giving us space to recalibrate.

Orienteering will always be one of my most vivid and fond memories of my days as a Scout - dropped in the middle of nowhere with a few buddies, the essentials, a map and a compass. One of orienteering’s most important lessons was learning to differentiate between magnetic and true north, adjusting our map and compass accordingly.

“The years ahead will see consumers value trust, whether it be in a brand, person or entity above price, promise or experience. Those who can gain and keep trust, through transparency and values-based offerings, will thrive.”