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To shift stubborn people, reduce the cost of change
THE PSYCHOLOGICAL REASON YOU DON’T DO WHAT YOU SAY
FORGET INCENTIVES: THIS IS WHAT REALLY MOTIVATES HUMANS
IT MAY BE MERE SEMANTICS… BUT IT MATTERS MORE THAN YOU THINK
WHY YOUR MIND IS NOT OVER MATTER
WHEN IT PAYS TO BE UGLY, DUMB AND DOUBTFUL
STRUGGLING TO SELL IDEAS? HERE’S WHY YOU SHOULD GET UGLIER, DUMBER AND MORE DOUBTFUL
WHAT IS IN A NAME? FAR MORE THAN YOU THINK!
3 KEYS TO A PEACEFUL FAMILY GATHERING THESE HOLIDAYS
WHY EVERY LEADER SHOULD BE AWARE OF THE HERD INSTINCT
FORGET THE STICK AND THE CARROT: HERE’S WHAT MOTIVATES HUMANS
LEADERS… HERE’S HOW TO BEAT THE CONFORMITY COMPULSION
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