Now showing items tagged millennials

For years, millennials have been the central topic for discussions of marketing, workplace culture and employment. However, while millennials remain crucial to these discussions, our current moment is revealing a new subject of discussion: that is, the millennial’s younger cousin, Gen Z.

Working from home has certainly been far from bliss for many of us. Attempting to do our office work within the clutter and distraction of home, navigating complex online modes of engagement and doing so within the stress of such an uncertain time has made this new work form challenging.

However, for the generation we thought would do best with it, given their demand for flexible working hours, their technological competence and their love for independence, working in isolation has proved even more difficult.

The need for industries and brands to stay relevant to the next generation has always been important, but today it matters more than ever. Younger generations can either represent a breathtakingly large opportunity or one of the most significant disruptions any brand or industry is likely to face, and not just as consumers. Engaging the next generation in the workforce is just as vital, and it only takes one look at today’s job scene to see the impact Millennials are making on it.

The fundamental goal of businesses is to make a profit. Statements like this have permeated business textbooks, dominated the strategic plans of companies and summarised the ethos of the corporate world essentially since it began.

The age of minimalism and Marie Kondo is well and truly upon us and the latest disruption in the retail industry reveals its efforts to keep up.

Over the last week the world has watched as the restaurant empire of Jamie Oliver has partially crumbled. After struggling in many of its branches in the last few years and several attempts to revive it in investments,[1] the UK branch has collapsed.[2]