The need for industries and brands to stay relevant to the next generation has always been important, but today it matters more than ever. Younger generations can either represent a breathtakingly large opportunity or one of the most significant disruptions any brand or industry is likely to face, and not just as consumers. Engaging the next generation in the workforce is just as vital, and it only takes one look at today’s job scene to see the impact Millennials are making on it.

The fundamental goal of businesses is to make a profit. Statements like this have permeated business textbooks, dominated the strategic plans of companies and summarised the ethos of the corporate world essentially since it began.

The age of minimalism and Marie Kondo is well and truly upon us and the latest disruption in the retail industry reveals its efforts to keep up.

Over the last week the world has watched as the restaurant empire of Jamie Oliver has partially crumbled. After struggling in many of its branches in the last few years and several attempts to revive it in investments,[1] the UK branch has collapsed.[2]

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