Winning the Battle for Relevance

Winning the Battle for Relevance


This new release explores why many of the world's most iconic brands are becoming obsolete and offers tips for leaders and organizations committed to avoiding the same fate.

In an unprecedented era of upheaval, this timely book offers practical and proven strategies for staying ahead of the curve and the competition as times change.

"One of the best business books I have read. Full of excellent advice for businesses of any size."

Andrew Robertson - Chief Business Reporter, ABC News