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DON’T WAIT FOR A COMPETITOR TO MAKE YOUR BRAND IRRELEVANT
WANT A COMPETITIVE ADVANTAGE? OUT-CARE THE COMPETITION!
YOU TRUST YOUR INTUITION MORE THAN YOU THINK. HERE’S WHY…
FORGET WHAT YOUR CUSTOMER THINKS… HOW DO THEY FEEL?
YOUR TEAM MAY BE DIVERSE, BUT DO THEY SAY WHAT THEY THINK?
WHY SOME IDEAS ARE INSANE BEFORE THEY ARE INNOVATIVE
WHY CULTURE COULD BE YOUR COMPANY’S MAKE OR BREAK
WHY YOU CAN NO LONGER AFFORD TO KEEP SECRETS
WHY YOUR BUSINESS CAN’T AFFORD TO KEEP SECRETS
HOW TO PIVOT AWAY FROM THE PATH TO IRRELEVANCE
WHY TRUSTED BRANDS OUTLAST THEIR COMPETITION
PATAGONIA: WHEN COSTLY PURPOSE PAYS OFF
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