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“The years ahead will see consumers value trust, whether it be in a brand, person or entity above price, promise or experience. Those who can gain and keep trust, through transparency and values-based offerings, will thrive.”

In 2017, I had the chance to meet a speaker and author I have admired since I was a teenager. Having read many of Dr John Maxwell’s 67 bestselling books, I was excited to see what the legendary man was like in person. Speaking to him backstage at a conference, I was struck by something he said and has said many times in his various books.

“Credibility is a leader’s currency,” he suggested, “With it, he or she is solvent; without it, he or she is bankrupt.” 

“Our trust in technology has rested in a confidence that the technology will do what it’s supposed to do, nothing more, nothing less.”

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