‘Access is the new ownership.’
With the recent dramatic growth of companies like Airbnb, Uber and Spotify, it is hard to overlook the common denominator linking multiple major industries. The concept of ownership seems to be aging into a thing of the past, as renting and borrowing become more legitimate solutions to everyday needs.
If you had told the manual workers of the previous centuries that one day the average person’s ‘work’ would primarily be conducted from one little device we call a ‘laptop’, they would not have believed you – and they definitely would not have thought of it as ‘work’. Today, we are in a similar situation. What we have come to understand as ‘work’ is changing rapidly – the employment experience of tomorrow is certain to look drastically different to the one we have come to know.
In the existing world of power and politics, the story of David and Goliath has never really rung true. Aside from the odd revolutionary who led a charge against the world’s reigning forces, power has historically always belonged to organisations – be they religious institutions, government bureaucracies or corporate behemoths. The individual has always lacked power.
One thing we know about disruption is that it is definitively unpredictable. Perhaps the most unprecedented disruption businesses have faced in recent years has been that of environmental sustainability. As awareness of climate change and its dangers has grown exponentially in the last few years, with student protests filling cities and legislation being passed in many countries, businesses are having to respond to the overwhelming consumer demand for environmental sustainability in products.
If you ask any high school teacher what the biggest killer of class productivity is in a class of students after lunch they will tell you, in more or less the same words, it is inertia – the tired drag of disinterested students who will not act unless acted upon by an external force, often in the form of a frustrated teacher. The same goes for large and mature organizations. In business, just as it is in nature, size is almost always inversely related to agility, and inertia is the biggest killer of progress and productivity.
Nothing turns a customer off more than friction. In fact, nothing turns an employee off more than friction either. If businesses are to remain Indisruptible in the years to come, identifying friction is paramount, so here are 3 key questions to help you find it.
The need for industries and brands to stay relevant to the next generation has always been important, but today it matters more than ever. Younger generations can either represent a breathtakingly large opportunity or one of the most significant disruptions any brand or industry is likely to face, and not just as consumers. Engaging the next generation in the workforce is just as vital, and it only takes one look at today’s job scene to see the impact Millennials are making on it.
“The electric light did not come from the continuous improvement of candles.”
I love the pertinence of this statement of Oren Harari for our culture. As a former business professor at the University of San Francisco, he is sure to know a thing or two about the trends and changes in the business world over the last few decades, and with this one, I believe he is exactly right.
Recent years have seen the discussion of the relevance of the current education system come to dominate public dialogue. Doubts and fears have risen surrounding the prospects of the current form of education in Western countries, the preparation of students for a rapidly changing technological world, and inequalities within the system.
The need for change is clear, but there is an underlying concern that it seems unachievable and unrealistic to adopt the progressive practices that often seem limited to the north of Europe.