tradition

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Downturns and hard times are often perceived as a curse in business. When lockdowns hit, sales dry up and market share dwindles, leaders often long for the former glory days of growth and prosperity. However, in the same way that nature has seasons, industries have cycles that serve an important purpose. The key to surviving, thriving and achieving enduring relevance in the long-term is to work with rather than war against seasons and cycles – especially the adverse ones.

A number of years ago, a team of researchers conducted a fascinating and somewhat callous experiment in an effort to understand the process of conditioned behaviour.

As part of the experiment, scientists placed five monkeys in a room with a staircase in the centre and a bunch of bananas hanging at the top of the staircase. Whenever one of the monkeys would try to climb the steps to reach a banana, the scientists would use a hose to spray the other four monkeys with ice-cold water — much to their irritation.