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When the world was in deep lockdown last year, a major trend that dominated social media surrounded people’s memories of ‘normal’ life. Clips of life before lockdown boasted scenes of exotic travel locations, shots of passports in hand, bustling crowds, concerts, festivals and interestingly, cinemas.

One example of this trend that circled platforms like TikTok in particular, promised to take viewers back to pre-COVID life as it played the familiar sounds of popular cinema ads, shots of popcorn and dimmed lights, and the famed 20th Century Fox intro.

However, coinciding with this was the seeming demise of cinemas and theatres with the proliferation of streaming services and the accelerating effects of lockdown on these trends. Platforms like this proved to be an unforeseen plot twist in the standing film industry narrative.