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There are only a handful of companies that have stood the test of time, and Danish toymaker Lego stands out among them. Voted the most popular toy of all time,[1] Lego has endured through an array of changes, remaining an unwavering and dependable company through all of the social and economic changes of the last 70 years. It brilliantly exemplifies the ability to move with the times without compromising core values, and businesses would do well to learn from the company’s history and habits.

Here are 5 essential lessons we can learn from Lego:

It wasn’t always trendy to be sustainable. In the past, speaking and acting on issues of climate change and the environment often rendered you a hippie or a leftie, or worse still, a vegan. However, what was once an issue kept in the margins is now overwhelming the mainstream, with the need for urgent action being widely acknowledged by businesses, leaders and public officials alike.

The need for environmentally sustainable moves in business has been common knowledge for years. However, while many businesses have implemented changes and strategies to address this, many others have been held back by the need to maintain profits and ROI.

The age of minimalism and Marie Kondo is well and truly upon us and the latest disruption in the retail industry reveals its efforts to keep up.