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“Don’t hire someone like you – you already know what you think.”

A client of mine repeatedly tells this to his clients, and he is absolutely right.

“Innovation is not an idea problem. It’s a recognition problem.”

This quote from David Burkus’s book, The Myths of Creativity, is spot on. Some of the best ideas for innovation, creativity and invention don’t lie somewhere ‘out there’; they are often right under our noses. The real skill in creativity is being able to identify and recognise the ideas that have the potential to be game changers. You have to know where to look.