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Downturns and hard times are often perceived as a curse in business. When lockdowns hit, sales dry up and market share dwindles, leaders often long for the former glory days of growth and prosperity. However, in the same way that nature has seasons, industries have cycles that serve an important purpose. The key to surviving, thriving and achieving enduring relevance in the long-term is to work with rather than war against seasons and cycles – especially the adverse ones.

We have all heard the painful clichés at the business conferences and read them in the self-help books – ‘the glass is half-full’, ‘look for the silver lining’. The sentiment of optimism is not one we are unfamiliar with in our modern world of self-help. Despite this, 1 in 7 Australians will experience depression in their lifetime and 1 in 4 will experience anxiety. 1 in 7 young people experience a mental health condition in a year.[1] The popular sentiment of optimism has not seemed to translate into a happier or more fulfilled society.