Innovation is often thought of in terms of creation and invention – coming up with new ideas and new solutions. However, working with clients in recent months I have discovered that often the most powerful forms of innovation are more subtle. Rather than focusing on development and discovery, the best innovations focus on incremental improvement – getting better at doing the basics and addressing the factors that negatively impact on the people we are looking to serve and impress. Factors often referred to as friction.

To access your copy of the Towards 2030 report, please enter a few details below for verification. Don’t worry, we take your privacy very seriously and this information will not be shared with anyone.