Now showing items tagged michael mcqueen,
While the world of travel has been the industry perhaps most disrupted in the last couple of years, it is set for more disruption in the years to come – but in some of the most striking and novel ways. With the capabilities of technology invading every facet of travel all the way from the transit to the destinations themselves, we are set to see our travel plans change more dramatically than we may think in the coming years.
The most futuristic of the changes set to take over our travel plans comes with our flight paths and planes. The advent of air taxis is upon us, and while they may take a while to overtake our current commercial travel conventions, they may be the new normal sooner than we think.
Innovation is often thought of in terms of creation and invention – coming up with new ideas and new solutions. However, working with clients in recent months I have discovered that often the most powerful forms of innovation are more subtle. Rather than focusing on development and discovery, the best innovations focus on incremental improvement – getting better at doing the basics and addressing the factors that negatively impact on the people we are looking to serve and impress. Factors often referred to as friction.