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Years ago, social media well and truly lived up to its name. Platforms which enabled the easy exchange of photos and statuses, these media allowed individual engagement for purely social purposes. The last decade has seen social media evolve into something much more overwhelming, addictive and ultimately lucrative than their original ‘social’ role, especially as their most native users have grown up into their most powerful and profitable consumers.

Everybody loves an ego boost. The word of encouragement from the colleague, the compliment from the spouse or the pat on the back from the boss work wonders for our sense of self-esteem.

Self-esteem is a very modern idea and one that is talked about abundantly within schools, workplaces and self-help books. The way we feel about ourselves is instrumental in affecting the way we treat others, the way we behave and the way we work. It has become the everyday individual’s responsibility to protect their self-esteem.