Perhaps the biggest threat to the stability of big companies is the empowerment of their customers. As the everyday consumer is gaining a louder voice and greater access to both information and options, businesses are having to fight harder and harder for their attention.
What businesses may not have expected is the further empowerment that would be brought about by 3D printing.
In the existing world of power and politics, the story of David and Goliath has never really rung true. Aside from the odd revolutionary who led a charge against the world’s reigning forces, power has historically always belonged to organisations – be they religious institutions, government bureaucracies or corporate behemoths. The individual has always lacked power.