Now showing items tagged empowered consumer
FORGET DAVID VS GOLIATH: MEET TODAY’S EMPOWERED CONSUMER
The annuls of history make it very clear that power has generally belonged to organizations – from religious institutions to government bureaucracies and corporate behemoths. There have certainly been various ‘Davids’ who have stood up to their respective Goliaths and managed to temporarily upset the status quo and gain an upper hand. But these cases were exceptional in every sense of the word – most of the time, the individual lacked the power.
Today, the opposite is true. Recent years have seen the balance of power shift rapidly away from organizations and to the individual. There are 3 tools of empowerment that cannot be underestimated by leaders and organizations aiming to build trust in the years ahead.
HOW 3D PRINTERS ARE EMPOWERING YOUR CONSUMERS
Perhaps the biggest threat to the stability of big companies is the empowerment of their customers. As the everyday consumer is gaining a louder voice and greater access to both information and options, businesses are having to fight harder and harder for their attention.
What businesses may not have expected is the further empowerment that would be brought about by 3D printing.
3 ELEMENTS OF THE AGE OF EMPOWERMENT
In the existing world of power and politics, the story of David and Goliath has never really rung true. Aside from the odd revolutionary who led a charge against the world’s reigning forces, power has historically always belonged to organisations – be they religious institutions, government bureaucracies or corporate behemoths. The individual has always lacked power.
Until now.