Now showing items tagged driving purpose
Tue Mar 3 2020
BEWARE OF BECOMING A CRISIS CHAMELEON
Last week I posted a blog examining how a crisis provides a unique opportunity to recalibrate and rediscover the unchanging DNA that makes up your business. While this is true, it is also worth examining the possibilities and perils of significantly changing your business in the face of crisis. While such pivots can open up opportunities for maintaining momentum and tapping into a pressing market need, business leaders must tread carefully.