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Decades ago, the prospect of talking to someone on the other side of the world was unimaginable. Doing business with them, regularly coordinating with them and bridging the geographic and linguistic distance between you and them was even more incomprehensible. Now it is the norm.

Nothing turns a customer off more than friction. In fact, nothing turns an employee off more than friction either. If businesses are to remain Indisruptible in the years to come, identifying friction is paramount, so here are 3 key questions to help you find it.