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Good news: human beings are better than we think. Finding ways to motivate people has bewildered leaders for centuries. Long gone are the days of motivating people by the ‘stick’, with the psychological findings surrounding the effects of punishment expelling it from the dominant paradigm. Leaders for the last few decades have relied heavily on the dangled ‘carrot’ as a motivator, or in other words, rewards and incentives offered to people who perform in the desired way. However, research increasingly suggests that the psychology of the incentive is more counterproductive than we think.

Few things are discussed with more enthusiasm in the business world of our day than innovation and creativity. However, implementing innovation within organisations is a much more challenging task. It requires radical risk-taking and unhindered creativity within a culture of boldness. Creating this culture involves sacrificing time, effort and a lot of comfort but the rewards are great. Here are 3 ways you can create a culture of boldness that will encourage the creativity and innovation you are aiming for in business.