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Last week I posted a blog examining how a crisis provides a unique opportunity to recalibrate and rediscover the unchanging DNA that makes up your business. While this is true, it is also worth examining the possibilities and perils of significantly changing your business in the face of crisis. While such pivots can open up opportunities for maintaining momentum and tapping into a pressing market need, business leaders must tread carefully. 

In the last few weeks, it has seemed that every day has brought yet another piece of bad news, pushing the world deeper and deeper into crisis mode. With more and more job losses, confirmed cases of Covid-19 infection and uncertainties arising, it is difficult to see the opportunities being offered by a crisis like this.

It is undeniable that Coronavirus has violently disrupted the way we do normal life. The one unique gift it is giving us, however, is space. In the most literal sense, it is giving us physical space from each other and for many of us, from our regular offices, commutes and meeting places. More than that, it is giving us space to recalibrate.