“Success is the ability to go from failure to failure without losing your enthusiasm.” – Winston Churchill

Six hours’ train ride south of Stockholm in the Swedish town of Helsingborg, you will find one of the more interesting museums you’re ever likely to come across. What is most remarkable about this museum is what it celebrates. Inside you will find no exhibits commemorating triumphs of human ingenuity of creativity – rather, you will encounter exhibit after exhibit celebrating, of all things, failure. That’s right, an entire museum dedicated to many of the greatest stuff ups, misfires and train wrecks of human history.

Few things are discussed with more enthusiasm in the business world of our day than innovation and creativity. However, implementing innovation within organisations is a much more challenging task. It requires radical risk-taking and unhindered creativity within a culture of boldness. Creating this culture involves sacrificing time, effort and a lot of comfort but the rewards are great. Here are 3 ways you can create a culture of boldness that will encourage the creativity and innovation you are aiming for in business.

“Don’t hire someone like you – you already know what you think.”

A client of mine repeatedly tells this to his clients, and he is absolutely right.

“Innovation is not an idea problem. It’s a recognition problem.”

This quote from David Burkus’s book, The Myths of Creativity, is spot on. Some of the best ideas for innovation, creativity and invention don’t lie somewhere ‘out there’; they are often right under our noses. The real skill in creativity is being able to identify and recognise the ideas that have the potential to be game changers. You have to know where to look.

Collaboration is not about gluing together existing ideas. It’s about creating ideas that didn’t exist until everyone entered the room.

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