Now showing items tagged business strategist

In an era increasingly defined by scandal, hypocrisy and betrayals of public trust, customers are increasingly holding corporations to high standards of integrity. Businesses and brands can no longer afford to cut ethical corners, fall short of marketing promises or fail to practise what they preach. In an age of skepticism and transparency, what customers are craving from their companies is congruence.

In order to build the trust and rapport with customers that has been so often compromised, businesses and brands need clear sets of values that they are committed to upholding. Without clear values to guide conduct and culture, it’s easy to lose our way, lose sight of the things that really count and subsequently lose the trust of those who matter most.

Within an economy increasingly characterised by precarity and uncertainty, the growing class of creators represents an alternative approach to money-making to traditional employment. Largely driven by Gen Zs, who are increasingly turning away from conventional career paths and towards options with greater independence and flexible, the creator economy continues to work its way into the mainstream.

A kind of gig economy for digital spaces, the creator economy involves those individuals who are using online platforms to publish and monetise content. Posted on platforms like Instragram, TikTok, YouTube, Patreon and Substack, the content of the creator economy is as diverse as the creators producing it. Whether through subscriptions, brand partnerships or advertising, creators are able to generate income through the appeal of their content.[1]

If there are two trends that consumers have come to prioritise in recent years they are personalisation and health. Among other things, the pandemic alerted us to the very real fragility of our bodies and boosted an already rising trend of health-consciousness. Meanwhile, as automation, AI and the accessibility of data points have surged in recent years, so has the capacity for businesses to personalise their products.

We live in an age where more and more of our daily lives is being monitored and measured by AI-powered tools. On the health and wellbeing front, this is often referred to as the Quantified Self Movement. Smart watches and monitoring apps are now widely used to track users’ health across a range of metrics. But more than simply counting our steps or evaluating our sleep, the emergence of wearable health trackers has the potential to revolutionise healthcare.

The fashion industry’s history of highly homogenised models has been an object of wide criticism for years now. Companies have made clear efforts to diversify the identities and appearances of the models representing their brands in order to more inclusive of the wider population.

Recent integration of AI within some of the world’s big fashion brands is seeing the diversification of models and the representation of customers become a much more viable reality. In partnership with AI company Lalaland.ai, Levi Strauss & Co is trialling a new approach to modelling their denim, using AI fashion models in place of humans.

In a world that is becoming more and more futuristic by the minute, there are few places that need our attention as urgently as education. While innovations and changes may represent exciting strides towards the future for those of us already in the adult world, they place urgent demands on the knowledge and skills of today’s students - the ones who will actually inhabit the future that is approaching.

Today’s students need to be equipped within innovative classrooms with adaptable skills for their unpredictable futures. However, for teachers, the disruption of the pandemic to students’ learning, the speed at which technologies like ChatGPT are infiltrating the classrooms and ever-increasing layers of bureaucracy mean integrating innovation and creativity in the classroom is often far beyond their capacity.

Retrospect makes fools of many of history’s giants, consistently proving true the proverb, “Pride comes before a fall.” From enemies to empires, individuals to organisations, it’s the players who grow too comfortable at the top who suffer the hardest fall.

When I’m working with clients, I strongly encourage them to keep a watchful eye on the forces of disruption that they may be least expecting or least concerned about. Unconventional competition is constantly the catalyst for the downfall of the big players, not least because it is often dismissed, underestimated or simply undetected until it’s almost too late. Of all the many forces of disruption organisations are vulnerable to in the modern world, unconventional competition might be the hardest to monitor and respond to.

It feels a bit mercenary to think of care as a currency. And yet, one look at the state of corporate capitalism and it becomes quickly clear that few things set an individual or organisation apart more than sincere, unhurried and attentive care.

A couple of years ago, I caught a typo in the Wall Street Journal. It was in one of the regular email newsletters that I had signed up for, called The Future of Everything. Written by staff at the WSJ, the newsletter always has a warm and conversational tone while keeping the polish and elegance of a publication of such prestige.

All the talk of the importance of failure can feel tired at times. Beyond that, it can feel ingenuine – as much as people say they believe in the importance of failure for success, it feels unlikely that they themselves actually want to fail and even more unlikely that they believe pursuing failure as an end in itself is a wise or worthy approach.

However, it remains true that genuine, well-meaning, measured and sensible risks that result in failure must be applauded and encouraged. The reason for this is that they are a sign of genuine risk-taking, and in an age of disruption, the surest sign that an organisation will fail is an unwillingness to take genuine risks.