Blog

As we all settle in to a new online mode of connecting with colleagues and friends from our living rooms and home offices, it seems we are all getting to know each other to a greater extent than ever before. As regular work conversations are now conducted to the background noise of children and kitchen benchtops are serving as the backdrops to Zoom meetings, we are being driven to a level of authenticity that we would potentially never experience in the pre-COVID corporate world.

“The years ahead will see consumers value trust, whether it be in a brand, person or entity above price, promise or experience. Those who can gain and keep trust, through transparency and values-based offerings, will thrive.”