Now showing items tagged bias

Are you remembering things correctly? What do you do when you know something you can’t quite recall? What if our memories have evolved over time? What if we are in fact imagining that we have a memory that in fact does not exist?

Thu Apr 4 2022


We all consider ourselves to be fairly sound judges. When faced with problems or challenges, we tend to trust our judgements and rely on our estimations, believing that we are immune to the biases and mental manipulations that others experience. In a world of fake news, alternative facts and ever-increasing hostility between those of differing opinions, this belief in the superiority of our judgements poses some significant threats.

There are a range of cognitive patterns which we all believe we are immune to, but regularly experience all the same. Here are 3 you might recognise:

Recent years have seen the topic of bias surge in news, procedure and legislation. It is now common knowledge that we each have a level of unconscious bias, which we must take into account in decision making processes. Movements of last decade have centralised the need to undo the injustices that prevail in our society and awareness of the needs of minority groups has significantly grown.

However, coinciding with this surge of knowledge and pursuit of equality has been our ever-increasing development of technology. Artificial Intelligence is appearing across all industries, spheres and processes. Despite achieving unprecedented levels of efficiency, productivity and speed, it is also bringing with it the biases of the society it serves. At the same rate that our awareness of injustice increases, the technology we are creating threatens to perpetuate it.