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The tides are changing in the world of recruitment, as the impact of AI and the post-pandemic workplace shifts continue to proliferate. The process of attracting workers, advertising jobs and adjusting workplaces is becoming increasingly complex as these forces change the way we have grown used to doing business. Here’s what you need to know.

Generative AI & The Job Hunt

As with every industry at the moment, recruitment is facing major disruption at the hands of AI. While some recruiters may lose jobs lost to the technology, most will find that their work is made much more efficient, precise and free of bias. The simplest way it will improve efficiency is by automating the repetitive tasks that recruiters must engage in, such as direct messaging potential workers, crafting job outlines and personalising the responses to applicants.[1]

Since the advent of ChatGPT last year, few things have dominated the public discussion in the tech and business world more than generative AI and chatting with robots. This comes as no surprise considering how genuinely revolutionary the technology is and radically fast the uptake has been within the public.

Comparing ChatGPT’s success to other major companies gives some indication of how monumental it has been. Within 5 days it had reached 5 million users – for Netflix, acquiring this customer base took 3.5 years.

However, ChatGPT is not even the tip of the iceberg when compared what else is out there and what else there is to come. There are over 11000 AI apps built on language models like ChatGPT, which successfully achieve tasks all the way from planning logistics to creating artworks.

If there are two trends that consumers have come to prioritise in recent years they are personalisation and health. Among other things, the pandemic alerted us to the very real fragility of our bodies and boosted an already rising trend of health-consciousness. Meanwhile, as automation, AI and the accessibility of data points have surged in recent years, so has the capacity for businesses to personalise their products.

We live in an age where more and more of our daily lives is being monitored and measured by AI-powered tools. On the health and wellbeing front, this is often referred to as the Quantified Self Movement. Smart watches and monitoring apps are now widely used to track users’ health across a range of metrics. But more than simply counting our steps or evaluating our sleep, the emergence of wearable health trackers has the potential to revolutionise healthcare.

A couple of years ago, I caught a typo in the Wall Street Journal. It was in one of the regular email newsletters that I had signed up for, called The Future of Everything. Written by staff at the WSJ, the newsletter always has a warm and conversational tone while keeping the polish and elegance of a publication of such prestige.

While current trends like the Great Resignation are placing powers in the hands of employees, the technological advancement that the pandemic accelerated is highlighting the many industries that are increasingly vulnerable to disruption. The lockdowns and distancing measures of the past few years have resulted in more and more businesses embracing automation, and recent technological developments reveal just how few jobs are immune to the effects of automation.

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