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Augmented reality (AR) and virtual reality (VR) have been popular gimmicks in recent years, used by futuristic companies to exhibit the potentials of technology. However, events of recent weeks and months are seeing what was once considered technological potential become a fast-approaching reality from the retail sector to health to the real world itself.
To clarify the distinction between these two technology applications, AR overlays digital information on real-world objects by using the camera on a mobile device, while VR obscures the real world and the user is immersed in a fully digital experience.
Years ago, social media well and truly lived up to its name. Platforms which enabled the easy exchange of photos and statuses, these media allowed individual engagement for purely social purposes. The last decade has seen social media evolve into something much more overwhelming, addictive and ultimately lucrative than their original ‘social’ role, especially as their most native users have grown up into their most powerful and profitable consumers.