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Columbia University economics professor Joseph Stiglitz once said, “It is trust, more than money, that makes the world go around.”[1] While this has, perhaps, always been true, it will truer than ever in the coming decade.

Whether in our personal relationships or our interactions with big brands and institutions, trust is the foundation of loyalty, engagement and affinity - and this foundation has taken a pounding in recent years, especially during the COVID-19 pandemic.

In this environment, building trust is more difficult than ever – but it’s also more important. According to the recent Trends in Customer Trust report released by Salesforce Research, 95% of customers are more likely to be loyal to a company they trust while 92% are more likely to purchase additional products and services from trusted businesses.[2]

Who else is tired? At the beginning of 2022, we were all in a rush to return to normal. We speculated about what the ‘new normal’ might look like, we rushed full-speed back into work, we filled up our calendars again, all in an attempt to make up the time we lost in the previous two years. While 2022 has seen us regain the ‘normal’ we missed, and certainly engage in enough activity to make up the lost time, it has also left many of us feeling totally depleted.

On top of the fatigue that is characteristic of this time of year, it is important to remember that we are still carrying the emotional burden of the trauma, grief and confusion of the last two years. Our full calendars may have distracted us from this trauma, but they in no way eliminate it. Busy schedules might make up the time that was lost, but they don’t heal the grief of the loss.

You’ve likely read the headlines regarding how many million jobs will be taken by robots, or what percentage of professions will disappear in the coming years. While some of these predictions are deliberately crafted for dramatic effect, they may well be close to the mark.

The most thorough and widely reported research looking at the potential of automation-led job losses in the coming years was conducted by researchers at Oxford University. These researchers found that as many as 47% of total United States employment had a ‘high risk of computerisation’ by the early 2030s[1] — more than 64 million jobs in all.[2]

While current trends like the Great Resignation are placing powers in the hands of employees, the technological advancement that the pandemic accelerated is highlighting the many industries that are increasingly vulnerable to disruption. The lockdowns and distancing measures of the past few years have resulted in more and more businesses embracing automation, and recent technological developments reveal just how few jobs are immune to the effects of automation.

With the last couple of years boasting an unrivalled pace of change, 2022 is approaching with promise of further transformations in the way we live, work and shop. With global crises exposing inefficiencies and issues of remote living raising demands for new solutions, technological innovations have been quickly adopted by businesses and are set to continue taking over our work and play.

We have always known that the future of our work will look dramatically different from the present. What we did not know is that the global pandemic would pave much of the groundwork for this future’s arrival.

While trends are known to come and go, it is not often you see the economy come full circle. Over 100 years ago, before the turn of the century and the advent of the Industrial Revolution, the notion of a salary was not commonplace. Some estimate that as little as 10% of workers had one, the rest of the population surviving off what we would now refer to as the ‘gig economy’.

What if instead of going to the shops, the shops came to you? For years, the idea of ‘going shopping’ has been understood as a kind of event; shops have been considered a destination for outings, socialising and buying, and a source of retail therapy. However, changes on the social and technological scene in the last decade are now seeing the retail experience evolve into something that renders the idea of ‘going shopping’ almost outdated.

“It is trust, more than money, that makes the world go around.”[1]

This statement of Columbia University economics professor Joseph Stiglitz finds new relevance in today’s circumstances. With the past year presenting unprecedented threats and challenges to society, recent measures have seen public trust in major institutions plummet to all-time lows.

With vaccines emerging and a new year ushering in a renewed demand for some kind of back-to-normal routine, society’s return to work is front of mind for many professionals. However, having adjusted effectively to remote work, we find ourselves at a pivotal moment. Many businesses, leaders and workers are questioning whether returning to work is a viable decision and are rethinking how our new work life could look.

The moment we are in gives us the unique opportunity to abandon the costs and inefficient practices that have been forces of habit for decades and decide which parts of our work life are worth keeping.