We’re told you can lead a horse to water, but you can’t make it drink. But what if you could?
This landmark bestseller explores the latest discoveries in neuroscience and behavioral psychology and offers a blueprint for changing the minds of even the most stubborn people.
Whether you are a leader trying to help your team navigate change, a businessperson who needs a potential partner to see your value proposition, or a parent who wants to get your teenager away from their screen, this book will show you how to persuade even the most mindstuck people in your world.
To watch a video overview of the book, click here.
"Mindstuck is a must-read if you want to make greater impact.”
Mel Robbins, Podcast host and NYT bestselling author
"A timely guide to restoring the lost art of civil discourse.”
Daniel H. Pink, #1 NYT bestselling author
"Saturated with science yet practical and funny. This book will help you win hearts even when minds are on the defensive.”
Zoe Chance, PhD. Yale School of Management