The Case for Character

Why trusted brands are more lucrative, loved and long-lasting.

In this revealing, practical and compelling keynote presentation, bestselling author and trend forecaster Michael McQueen highlights why character matters more than ever.

In the coming years, consumers will demand ever-greater transparency, trustworthiness and values-alignment from the brands and businesses they engage with - a trend that leaders and organisations ignore at their per

Michael is an incredibly entertaining and thought-provoking speaker.

60 Minutes

Session Overview

IN THIS RESEARCH-RICH & COMPELLING KEYNOTE PRESENTATION, AUDIENCES DISCOVER:

  • Why the marketplace today is more SKEPTICAL and DISCERNING – and how this creates an enormous OPPORTUNITY
  • How PURPOSE-DRIVEN and VALUES-BASED brands have proven to be more LUCRATIVE, LOVED and LONGER LASTING than their competitors
  • How to BUILD or REBUILD trust through CREDIBILITY, CONSISTENCY, CLARITY and CONGRUENCE

Audience members will leave this session with a blueprint for becoming an individual, brand or organisation that stands for something - and reaps the rewards of doing so.

THE CASE FOR CHARACTER is an ideal stand-alone conference keynote presentation or an extended half day program.

Download PDF ENQUIRE NOW
Topic Summary Video Image
Showreel Video Image

More Speaking Topics

To access your copy of the Towards 2030 report, please enter a few details below for verification. Don’t worry, we take your privacy very seriously and this information will not be shared with anyone.