Mastering the Art of Changing Minds
We’re told you can lead a horse to water, but you can’t make it drink. But what if you could? Although changing people’s minds has never been easy, it’s never been harder than it is today. Research indicates that while we spend 40% of our professional lives trying to sway the decisions and thinking of others, our persuasive efforts are only successful between 3% – 5% of the time.