Mindstuck

Mastering the Art of Changing Minds

We’re told you can lead a horse to water, but you can’t make it drink. But what if you could? Although changing people’s minds has never been easy, it’s never been harder than it is today. Research indicates that while we spend 40% of our professional lives trying to sway the decisions and thinking of others, our persuasive efforts are only successful between 3% – 5% of the time.

If you want to learn how to change minds, Michael McQueen opens the door.

Daniel H. Pink - #1 New York Times bestselling author

Session Overview

DRAWING ON THE LATEST DISCOVERIES IN NEUROSCIENCE AND BEHAVIORAL PSYCHOLOGY, THIS HIGH-IMPACT AND INTENSELY PRACTICAL KEYNOTE PRESENTATION EXPLORES:

  • Why many of the conventional INFLUENCE TECHNIQUES we have been taught are not only ineffective, but often COUNTERPRODUCTIVE in modern times.
  • Why using LOGIC and EVIDENCE to persuade others often backfires, causing people to DOUBLE DOWN rather than open up.
  • Why people are NOT actually AFRAID OF CHANGE, and the surprising truth about what really drives RESISTANCE in individuals and teams.
  • How to help others embrace NEW IDEAS and PERSPECTIVES while affirming their DIGNITY, AGENCY, and AUTONOMY.

Audience members will leave this keynote presentation with a toolkit of actionable insights for mastering the art of persuasion without resorting to coercion.

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