Blog

HOW TO PIVOT AWAY FROM THE PATH TO IRRELEVANCE

Mon Mar 07 2022 Michael McQueen

In the past few years, countless businesses have found themselves in crisis. As the world spiralled out of control and circumstances changed at an unprecedented pace, many found themselves in places of irrelevance before they even had a chance to catch up with the times. However, it is all too easy to forget that, despite the varying circumstances, relevance in business follows an incredibly predictable cycle or pattern – one which can be best depicted by a model I call the Relevance Curve.

In a world of seemingly unlimited options, it has become necessary for nearly all successful businesses and brands to personalise products according to the customer. Personalisation is now widely recognised as a powerful tool for selling and engaging customers. However, there is a range of contexts in which this same strategy of personalisation can serve just as powerfully.

While current trends like the Great Resignation are placing powers in the hands of employees, the technological advancement that the pandemic accelerated is highlighting the many industries that are increasingly vulnerable to disruption. The lockdowns and distancing measures of the past few years have resulted in more and more businesses embracing automation, and recent technological developments reveal just how few jobs are immune to the effects of automation.

More than any other point in history, our era idolises the individual. Especially in the West, our ideals, advertising and algorithms place the individual at centre stage of their own lives. Laws, instructions and requests that once would have been seen as serving the greater good are now likely to be interpreted as fundamental threats to freedom and autonomy.

THE TECH TRENDS FOR 2022: WHAT IS COMING?

Tue Feb 08 2022 Michael McQueen

With the last couple of years boasting an unrivalled pace of change, 2022 is approaching with promise of further transformations in the way we live, work and shop. With global crises exposing inefficiencies and issues of remote living raising demands for new solutions, technological innovations have been quickly adopted by businesses and are set to continue taking over our work and play.

3 KEY POWERS OF 3D PRINTING

Tue Dec 07 2021 Michael McQueen

With abilities that seem to have come straight from the future, 3D printing is gaining traction across all industries. While 3D printing has been a fringe technology for decades, the numbers give some indication of how quickly it is moving towards the mainstream. Recent years have seen worldwide sales of desktop 3D printers triple with estimates that annual sales will exceed 100 million units by 2030. Siemens predicts that 3D printing will become 50% cheaper and up to 400% faster in the coming decade.[1]

The powers and potentials of 3D printers are hard to overstate. Here are 3 of these key powers, driving this technology’s march to the mainstream.

WHY TRUSTED BRANDS OUTLAST THEIR COMPETITION

Wed Dec 01 2021 Michael McQueen

Trust is a non-negotiable in today’s economy. For obvious reasons, businesses that are trusted are more lucrative and more loved than their competitors. However, time has told that trusted brands also outlast their competition. Trust consistently emerges as the common denominator between the world’s longest lasting companies, proving to keep them afloat through every new fad, wave and trend.

3 DILEMMAS IN THE NEW WORLD OF WORK

Thu Nov 25 2021 Michael McQueen

Working from home raised a range of challenges, but as life continues getting back to normal post-Covid, it is the return to work that might pose the most difficulty. Clashes between the expectations of employees and employers are becoming more frequent, as are debates surrounding how work should function in the post-Covid world.

Here are 3 questions surrounding the nature of work that are now unavoidable in our post-Covid world.