By Michael McQueenFebruary 14 2018
I’ve been a Dyson fan for many years. I vividly remember the day my wife and I purchased one of their iconic bagless cyclonic vacuum cleaners shortly after we got married. It was amazing. Everything from the packaging to the product design and performance were impossible to fault.
As a business researcher I have found Dyson equally impressive. When I was writing Winning the Battle for Relevance and identifying companies that were flourishing in the face of disruption, Dyson bubbled to the surface time and time again.READ MORE