Blog

5 WAYS TO CHANGE A MIND... ACCORDING TO REDDIT

Mon Aug 22 2022 Michael McQueen

What does it take to change a mind? This question has garnered much attention in recent years. Shifting the beliefs and behaviour of an individual and group has only grown as a priority in the minds of many, as politics becomes more polarised and opinions more opposed.

Some persuasion practitioners have sought to create formulas or frameworks for doing so. Take Blair Warren’s one-sentence persuasion approach which promises to capture the secret of meaningful influence in a single 27-word sentence:

STORIES SELL… HERE IS WHY

Mon Aug 15 2022 Michael McQueen

Storytelling is one of the hottest buzzwords of the last few years. Far from being merely a trend or fad though, the power of narrative is unrivalled in its ability to capture and maintain the attention of a listener. From science to sociology, narrative consistently emerges as fundamental to human wiring – as a tool of persuasion, its significance is hard to overstate.

The human brain appears to be so wired for narrative that when a story is absent, we will create one in order to make sense of the world around us. Some of the pioneering work examining this dynamic was conducted by legendary Austrian psychologist Fritz Heider back in the 1940s. Heider’s research centred on showing subjects the animation of 2 simple triangles, a rectangle and a circle. With only one exception, every single research participant read an entire plot line complete with drama, love affairs and bullying into the four shapes on the page. Without a clear narrative, it is human nature to invent one.[1]

WHY ROBOTS LOVED THE PANDEMIC

Mon Aug 08 2022 Michael McQueen

You’ve likely read the headlines regarding how many million jobs will be taken by robots, or what percentage of professions will disappear in the coming years. While some of these predictions are deliberately crafted for dramatic effect, they may well be close to the mark.

The most thorough and widely reported research looking at the potential of automation-led job losses in the coming years was conducted by researchers at Oxford University. These researchers found that as many as 47% of total United States employment had a ‘high risk of computerisation’ by the early 2030s[1] — more than 64 million jobs in all.[2]

WHAT THE REIGN OF BLOCKCHAIN MEANS FOR REAL MONEY

Wed Jun 15 2022 Michael McQueen

Recent years have seen cryptocurrencies such as Bitcoin, Litecoin and Etherium attract enormous attention and fascination. Blockchain technology is complex, but the idea is simple. For the uninitiated or unaware, blockchain is a global distributed ledger or database running on millions of devices and open to anyone. On the blockchain, trust is established not by traditional intermediaries like banks, governments or technology companies, but through mass collaboration and clever code. Blockchains radically improve transparency thus ensuring integrity and trust between strangers.[1]

As it gains more and more traction among individuals and investors, it is influencing real world money in significant ways.

Here are 3 ways blockchain is impacting our money.

HIRING GEN Z? HERE’S WHAT YOU NEED TO KNOW…

Wed Jun 15 2022 Michael McQueen

The last couple of years have seen the entry of the next generation into the workforce. Gen Zs are a unique group – fiercely ambitious, values-driven and highly attuned to the digital world. Workplaces are increasingly needing to adjust to the new set of employee needs, interests and working styles that has arrived with this generation.

If you are hiring Gen Zs, here are 2 key attributes you need to know…

GOOD NEWS: FOUR-DAY WORKWEEKS ARE ON THE RISE

Fri Jun 03 2022 Michael McQueen

The last couple of years have seen the sharp rise of a very welcome idea: working less. With trends like working from home and the Great Resignation, our collective mentality towards work has undergone significant change. One of the ways we are now seeing this manifest is in the four-day workweek, which is increasingly looking like it’s here to stay.

Many of us assume the idea of a Monday to Friday working week is something that humans have always done – that it reflects some unspoken law about how the nature of work should be. And yet the notion of working five days per week is actually a relatively new concept. In fact, it was stonemasons in Melbourne, Australia, who were the first to achieve an eight-hour, five-day workweek back in 1856.

WHY SUSTAINABILITY IS A PACKAGE DEAL

Thu May 26 2022 Michael McQueen

The demand for sustainability has no less than revolutionised the way companies do business. In the last decade, the move towards sustainable products, waste solutions and emissions reductions has forced businesses to pursue purpose over profits, leading the way to a new and positive form of conscious capitalism.

The call for sustainable packaging has been one of the strongest demands of our sustainability goals, forcing us to turn away from the abundant plastics embraced by older generations. While recyclable materials and a shift away from single-use plastic is nothing new, emerging models for addressing unsustainable packaging offer an exciting glimpse of the future.

BUSINESS IN THE METAVERSE IS BETTER THAN YOU THINK

Mon May 23 2022 Michael McQueen

By now we have all heard of the metaverse. Despite having heard of it, it’s likely that many of us are still baffled by what it actually is, and even more bewildered by the thought of what might actually go on there. Far from being gimmicky or niche, this is an innovation that will be commonplace before we know it, and which is already presenting businesses with opportunities they’ve never had before.